- Authenticating users
- Remembering user preferences and settings
- Determining the popularity of content
- Delivering and measuring the effectiveness of advertising campaigns
- Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
The Facebook pixel receives these types of data:
Http Headers – Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels
ReCAPTCHA is a Google service that collects the personal information of users when it is integrated into a website or app to protect against bots
Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes