User research
Our team of expert consultants and designers tackle every element of the application’s form and function
User research consultants help enterprises and brands navigate every aspect of the digital landscape. It drives customer focus and creates digitised experiences to deliver measurable improvements in business metrics drilling down to analyse and understand your clients, their behaviours and attitudes, their needs and problems providing us with the intelligence for improvement and optimisation of clients’ journey.
Using the latest research tools, we discover how to best engage with your customer base and apply these with a view to market trends and competitor reviews. It is this evidence lead research that creates the foundations for all our proposed digital solutions.
We listen carefully to what our clients need from their tech solutions. We keep the emphasis on the needs and experiences of end-users.
The Agency’s teams combine qualitative and quantitative methods to analyse:
- Audience and user needs;
- Content and information architecture;
- Usability studies;
- Analytics of user behaviours and;
- Multiple solution opportunities.