Oracle Red Bull Racing (RBR) and Zoom today announced a new partnership that will integrate the Zoom platform into all Oracle RBR lines of communication. When it comes to Formula 1 (F1) racing season, we rarely get to race. Over the years, it has grown rapidly in popularity within the United States. To be honest, I’m a big fan of his RBR. This time last year I was given the opportunity to attend his Formula 1 US Grand Prix in my hometown of Austin.
Sometimes when you watch F1 live you get a shot of the driver’s seat.When problems and challenges arise between the team and the drivers, communication becomes important.These moments of communication are important and sometimes the race is extremely important for The data comes from his RBR’s technology center in Milton Keynes. There, information is communicated to the teams on the ground at the race and then to the drivers for critical race decisions. Hearing the team and their drivers communicate will be exhilarating for the fans.
The partnership between Oracle RBR and Zoom is huge for both parties. Zoom is the most popular communication platform. It got off to a rough start when it first became popular, but has been able to scale and move quickly throughout its growth. Zoom’s vision of the workplace and its move towards platforming show that it won’t reach its limits any time soon. These company signatures complement RBR’s signature and innovative technical leadership in Formula 1 racing.
Zoom Communications CMO Janine Pelosi was able to meet with Oracle Red Bull Racing CEO and Team Principal Christian Horner to ask a few questions that were sprinkled throughout the analysis of the partnership.
Zoom chats, meetings and events
Team members use Zoom chat to communicate from the Milton Keynes campus and the race pit wall. RBR teams can switch from chat functionality to enhanced conversations in Zoom meetings. In an interview with Pelosi and Horner, we asked how Zoom Meetings would enhance communication between his RBR team, giving video an edge over audio. Horner alluded to the enhanced interaction that comes with communicating via video. It’s a different experience than audio and gives you a more accurate picture of the room through video.
I also think there’s a lot of potential to enhance interactions between F1 teams, especially Zoom’s communication platform. Zoom recently created an app SDK that allows developers to create apps within Zoom meetings. From the interview, it was said that Red Bull Racing is working closely with Zoom and is open to exploring new and unique ways to utilize the Zoom platform to achieve the team’s goals and objectives.
RBR was unable to provide details beyond the collaboration, but we believe the RBR app within Zoom will benefit the team. The Zoom app allows data and analytics to be exchanged between the team at the race scene and his team at his RBR Technology Center. Imagine a Zoom call where a team member can pull up his 3D rendering of a car or truck, communicate ideas and make decisions on the spot via the Zoom app.
RBR also uses Zoom Events for the RBR team to communicate with fans. Fans and partners can join his RBR event via Zoom event for a hybrid experience. I would like to know how RBR integrates these events into their existing Red Bull Racing Paddock app. Hearing live communication between a driver and his RBR team can be exciting. I think it will be even more refreshing to see the RBR team interact via video call when fans attend his RBR events.
We also asked when the event will be live streamed and how the video differs from what’s on F1.com. I was told from an interview that live events are different for partners and fans. I think it depends on location and convenience. The RBR Zoom event is specific to his RBR content and has nothing to do with F1.com content. We would love to see the difference in content and availability of RBR F1 content offered through these RBR Zoom events. Rather than creating the same content as F1.com, our goal is to create unique hybrid experiences and events for our partners and fans from anywhere in the world.
As part of the partnership, Zoom branding will appear on both RB18 cars, drivers and team race shirts in the pits, garage and online. Some of these should be seen live this weekend at the Formula 1 Heineken Dutch Grand Prix in Zandvoort, Holland. I don’t think this partnership should come as much of a surprise to me. Zoom uses Oracle as one of his providers of the largest cloud infrastructure. Oracle provides data analysis to his RBR team. This partnership between Zoom and RBR could be the result of a deeper relationship between Oracle and RBR.
We look forward to expanding the partnership between RBR and Zoom. I think the ability to scale and adapt quickly to changes is exactly what the Formula 1 racing environment requires. We think it has a unique platform that provides the exhilarating interactions fans want and the technology RBR teams need to win races.
Note: Jacob Freyman of Moor Insights & Strategy co-op contributed to this article.
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