Samsung Australia Vice President Jeremy Senior said: home appliances.

“With Samsung OLED, I believe we have achieved that.”

LG's OLED Flex, shown at IFA, can be used as a regular flat TV or configured with different curvatures.

LG’s OLED Flex, shown at IFA, can be used as a regular flat TV or configured with different curvatures.

Samsung’s OLED TV prices are in line with LG’s C2, with both 65-inch models starting at around $4500. The spec sheet points to minor differences, like Samsung’s brighter panel and LG’s support for the Dolby Vision format, but in general they look comparable. However, Samsung’s new OLED first generation is only available in 55-inch and 65-inch models. Those who want it bigger or smaller should stick with QLED for now.

“Ultimately, Samsung’s TV series is all about no-compromise choices,” said Senior.

But LG hasn’t slept on the threat Samsung poses.

“LG has spent almost 10 years in the market perfecting its large screen OLED technology, and I think it’s a very different area than small phone screen OLED technology. and will continue to inspire our members to do better,” Brown said.

“We are going to see a lot of competition for consumers in the next three months.

But when it comes to design and connectivity, LG is catching up. Samsung has had great success with high-end fashion-forward TVs such as Frame-like artwork, rotating phone-like Sero, and leg-mounted Serif.

This year, LG unveiled similar concepts, including the free-standing Easel and Posé, and at the Berlin tech fair (IFA 2022), the world’s largest OLED TV (97 inches) and a bendable TV that can be set to any of the 20 degrees. Showed off TV. Different curvatures to suit different spaces.

“As we see thinner and more flexible screens emerge in the next few years, product design and format will become important,” said Brown.

Meanwhile, for Samsung, the message at IFA is that improved connectivity and integration of its smart home platform will make all of its products more efficient, more sustainable and more interoperable. For TVs, for example, enabling quick and easy synchronization with soundbars and speakers, seamless transitions between game consoles and cloud gaming apps, and collaboration between TVs and connected appliances. I mean, said Mr. Senior.


“Screen size and image quality, as well as openness and connectivity, will be what differentiate TV makers in the years to come,” he said.

“Making all smart home devices work together has been a challenge for the industry for years.In addition to improving the lives of consumers, innovation is accelerating to keep the industry open, connected and constantly evolving. Our focus is to provide a product that truly stands out.”

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