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Rapid digitization and advances in technological innovation are changing the overall outlook for businesses and how consumers transact. Recent years have brought a paradigm shift in the buying process, especially after an unprecedented pandemic, giving consumers control over their pre- and post-shopping experiences. Along with this, D2C (Direct-to-Customer) trading brands are leveraging technology solutions to gain an edge over their competitors.


Since the outbreak of COVID-19, we have observed an increase in online shoppers. The lockdown crisis has forced people to open resorts to order essentials online and experience the process of online shopping.

Another shift in the digital world has been seen through the increase in content consumption by viewers and the prevalence of internet access by many mobile users. As a country, people in the past preferred to opt for “cash on delivery”, so there is increasing confidence in online transactions, and this ease of payment has made consumers do it frequently. . This shift continues even after the COVID-19 trend.

Combining ease of purchase, options to choose from, fast shipping and, in some industries, ease of returns and exchanges, authentic and authentic products are fueling the online shopping trend. From a microscopic perspective, the numbers and protocols we can achieve in 2028-2030 are influenced by 2020-2021 itself. This is just the beginning of the growing era of the D2C trend.

India’s D2C market is valued at $33.1 billion in 2020 and is projected to grow exponentially to reach $100 by 2025. Notably, the market he has grown 15-fold since 2015, mostly thanks to the incredible penetration of the technology in India. many years of trading. India’s most famous brand will grow by more than 80% in 2022. One of the major drivers for the growth of the D2C segment in India will be the beauty and personal care sector in 2022.

From ideation to execution and growth, technology has transformed how D2C brands operate. Key areas where technology is driving the growth of his D2C brand in the country include content generation on social media and seamless shopping experiences on websites.

Here are some of the key ways D2C brands are leveraging technology to grow their business.

Touchpoint integration

Communication with customers is common for consistent communication to integrate several touchpoints where D2C needs to engage with consumers. Explore consumer behavior graphs with trend-locking tools to understand where and what’s changing on a daily basis. To maintain brand identity throughout, technology helps synchronize brand voice communications.

Supply chain integration

From procurement to warehousing to order fulfillment to logistics, all supply chain management processes are linked by technology tools.

of. OMS/WMS tools keep your customers up to date during the shipping process. This ensures timely delivery for consumers and creates a sense of responsibility and trust throughout the purchasing process.

b. Modernization can reduce the overhead of redundant tasks. All orders can be processed centrally and itemized inventory can be tracked down to the last detail.

Multiple enablers are available within the startup ecosystem to maintain hygienic supply chain processes with escalated deadlines for D2C brands.

customer checkout system

Tools for interacting with customers in the checkout portal to read customer behavior patterns for early detection of fraud, understand buying trends evolving historically across different geographies, and access databases containing details to view the delivery schedule before shipping. Ease of use, including subscription options and secure payment information stored.

Integration of online and offline channels

A seamless brand presence is only possible through technology that connects offline learning with online challenges for better decision making. By understanding omnichannel user behavior, you can use integrated patterns to offer your customers a personalized experience and better recommendations while maintaining your brand identity across customer-connected platforms. You can formulate a strategy.

Enabling AI for conversational commerce

AI developments have smoothed out many edges when interacting digitally with consumers in real time. Recommendation-based AI learning with customer interactions is called in-cart upselling. The holistic digitization of business operations will enable customers to make purchasing choices faster, and D2C businesses will ensure customers feel welcome on any platform that advertises their products. I’ve focused on. D2C marketing also incorporates state-of-the-art technology, such as automated conversations with chatbots, to significantly reduce wait times and help acquire and retain customers.

increased growth

Quick commerce (Q-commerce) is booming and you need to break down your product sales into niche segments. By employing technologically advanced analytical tools, D2C brands are gaining a better understanding of their key markets and making fundamental decisions such as setting up micro-his warehouses and driving reach in specific areas. increase.


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