New Gateway to the Future initiative aims to make culture more accessible and engaging in the Metaverse era

Berlin, September 2, 2022 /PRNewswire/ — HONOR, a global technology brand, today announced Gateway to the Future, an initiative aimed at enriching cultural heritage through the power of technology. Presented at the IFA 2022 keynote, his HONOR challenges two popular artists to creatively reimagine Vasserschloss, an iconic London landmark. in Hamburg UNESCO World Heritage Site Speicherstadt using Augmented Reality (AR). With growing interest in the Metaverse and the growth of hybrid tourism, the project will leverage innovations such as AI, AR and spatial audio to connect communities and cultures in a more immersive way to support global tourism. It aims to inspire creative talent around the world to do so. Rebound as the world embraces a connected future.

“As a global technology company, HONOR is committed to developing smart device technology that enables people to celebrate and experience the cultural treasures of the past while discovering the possibilities of the future. George ZhaoCEO of HONOR Device Co, Ltd“We foresee the rise of AR and AI technologies that will be used to create more phygital experiences for smartphone users around the world, contributing to the hybrid tourism boom. Beyond tourism, it has the potential to benefit many other industries and industries – it is truly the gateway to the future.”

Celebrating Cultural Heritage in the Metaverse

famous for being Germany “Gateway to the World” of Hamburg It has evolved from a port city to a thriving metropolis by embracing a longstanding culture of community, collaboration and innovation.Inspired by the history of the city’s transformation, HONOR chose Hamburg As a pilot location for the project, which aims to contribute to the digital culture boom and encourage people around the world to rethink the cultural treasures of the Metaverse.

To bring this project to life, HONOR has partnered with AR and VR development company ARLOOPA and collaborated with renowned artist Yunuene. Timo Helgartcreatively transformed the famous Wasserschloss building for AR.

Yunuene’s contribution to Gateway to the Future, Sailing Through Time, pays tribute to the evolution of urban ports and explores how maritime logistics innovation has changed over time. Shown with a distinctive visual aesthetic. Timo Helgart “Blooming Future” takes a more futuristic approach, in Hamburg Establishing itself as one of the world’s greenest cities, where beautiful plants and endangered species thrive, Vasserschloss is envisioned into a lush future where this historic landmark can be brought into otherworldly realms. I’m creatively imagining what it would look like.

Unleash immersive experiences with the power of AI and AR

Through this experience, HONOR also contributes to hybrid tourism. Hybrid tourism is an emerging trend following a global tourism recovery, with travelers expecting digital advancements to come during the pandemic to benefit and enhance their physical travel experience. there is His AR experience at Wasserschloss connects the digital and physical worlds, allowing travelers to experience culture in a whole new way. HONOR consistently invests in technologies such as AI Space Identification, Spatial Audio and AR, enabling enhanced and immersive experiences that fit the digital revolution.

“The Warehouse District was declared a World Heritage Site by UNESCO in 2015 with the aim of preserving and preserving the history and culture of one of the world’s largest trading ports. With the advent of emerging technologies, including augmented reality, education and education is now possible.We are proud to support HONOR’s Gateway to the Future initiative. GermanyBut it also has an exciting future as a global metropolis,” said Bernd Paulowitz, Director of Hamburg, a UNESCO World Heritage Site.

“As tourism soars to new heights after years of global lockdowns, brands like HONOR are helping people discover new and enriching experiences as they begin to explore the world again. This summer, our city has seen the same level of visitors again.In the summer of 2019, new interactive cultural attractions made possible by technology brought together It is the cause. in Hamburg Having established ourselves as the gateway to the world, we are pleased to partner with the Gateway to the Future Initiative. Hamburg So does connecting with the UNESCO World Heritage Site Speicherstadt in a more immersive way. Travelers increasingly expect virtual layers to interact with cultural landmarks, and we see great demand for hybrid experiences. Now is the perfect time to harness the power of technology in tourism to create magical experiences for tourists around the world. ” Guido Neumannhead of public relations at the Hamburg Tourist Board.

Reimagining Communities with HONOR Talents

Launched as part of the HONOR Talents Global Design Awards, Gateway to the Future also aims to inspire creative talent around the world to harness technology and reimagine their communities in the age of the Metaverse. For the first time, HONOR Talents has introduced a dedicated AR interactive artwork design category and is now accepting submissions for digital art that transforms localities, including digital overlays for buildings, walls, parks and other public spaces. Artists interested in the competition can find more information at https://www.hihonor.com/honor-talents/en: https://www.hihonor.com/honor-talents/en China Create a new AR artwork titled “INFINITY”. The art will be available at HONOR’s IFA booth through the ARLOOPA app.

AR Experiences Now Live

Available today through the end of the year, the Gateway to the Future AR experience can be accessed through a dedicated HONOR page in the free downloadable ARLOOPA app. Users have the option to experience the AR artwork on-site. Hamburg, or anywhere in the world. The onsite experience is anchored in the Wasserschloss building and can be viewed from the bridge across from the landmark, the Poggenmüllen he Brücke.non-participating users Hamburg Select “Experience on Any Surface” in the app and follow the on-screen instructions to virtually see your AR experience on a nearby flat surface[1].

About Honor

HONOR is a leading global provider of smart devices. We are dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through our powerful products and services. With an unwavering focus on research and development, we are committed to developing technology that empowers people around the world to achieve more, do more, and do more. Offering a wide range of quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products empowers people to become better versions of themselves. increase.

For more information, please visit HONOR online at www.hihonor.com or email us. [email protected]






[1] For the best experience, we recommend using a smartphone compatible with ARCore or ARKit.

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