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It should look like this when you go to work today. The night before, I open the app to see who my colleagues will be in the office that day and reserve the desk I want to sit at. After tapping my badge in the lobby in the morning, I go to pick up the coffee I ordered last night. ready and waiting for you. When you get to your desk, don’t forget to register the client you’re meeting with as a visitor so they can enter the building. Luckily, we have a meeting room with the best view for our meeting, so we book it.
Each of these behaviors gives landlords and workplace leaders a hint about how people currently organize their jobs. If you signed up for an onsite fitness class, which desk or meeting space would you prefer, all of these interactions can be captured and used to bring people back to the office on a regular basis. Ultimately, it’s what keeps revenues and valuations from being eroded by underutilized buildings and unhappy tenants. Instead of working separately for each other, we can work together to share data and understand what experiences make commuting rewarding.
“Today, there are over 8,000 proptech companies. It’s about creating one technology stack that helps you do that,” said Andrew Mezheritskiy, Senior Director of Technology Advisory at JLL.
One of the first changes Mezheritskiy recommends is using one app inside the building instead of two. Usually people are forced to use one app for the building to register visitors and complain that the office is too hot or too cold. Also, navigating the workplace (connecting to printers, booking meeting rooms, etc.) requires the use of separate company-specific apps.
These two types of applications are turning into one thanks to HqO, removing the walls between tenant and employee experiences. Mezheritskiy explains: You can focus on booking a meeting room, ordering food, communicating with your team outside of email, and the company culture priority: benefits. No need to switch between applications or remember which one does what. “
Ultimately, this data will help property owners and investors make better decisions about retaining existing tenants, attracting new tenants, and making capital improvements that have the greatest impact on meeting overall revenue goals. helps lower the No need to change the layout of your entire office or invest in new equipment when it’s not what the people in the building actually want. Analytics from apps like HqO feed investor and wealth manager data, rather than simply copying what other buildings in the neighborhood are doing or speculating about people’s new expectations of their offices. provide and lay the foundation for capital investment. These analytics are as easy as tracking the most popular dates and times for programming and amenity usage via his RSVP and Bookings on the Tenant Experience Platform.
The data can also identify correlations between amenities and programming for surges in daily occupancy rates for the entire building and for individual tenants. The reverse is also true. Property managers can identify at-risk tenants with little or no office space. This is because employees are not being tempted to return to the building and, most importantly, have strategies in place to protect their bottom line.
Additionally, understanding space usage thanks to reservations and deployed sensors will allow property managers and workplace leaders to fine-tune new space designs and offerings based on actual usage. . Rather than relying solely on preferences shared in survey feedback, beacons throughout the building tell decision-makers exactly which seating configurations are preferred and which meeting rooms are most popular.
Kevin Anderson, senior vice president of sales for JLL Flex, emphasizes: “Relying on this information alone to justify real estate decisions is usually the biggest item behind corporate employees. It means that it will inevitably be grounded in speculation, rather than
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This closer collaboration relies not only on property managers and tenants, but also on new levels of sharing between buildings within the portfolio. It is unrealistic to assume that the wealth management team will have enough time to do this on their own. Instead, the portfolio’s shared technology stack must know which buildings are similar within a given portfolio. The stack can then aggregate performance data and automatically share learnings about which programming, space design, and other services have a positive impact on occupancy, tenant satisfaction, and net operating income. .
For example, HqO gives property owners and property managers visibility across their portfolios to determine which types of tenants (size, industry, employee demographics, etc.) are most accessing buildings, using amenities, and programming. Allows you to confirm that you are participating. This information helps leasing teams target marketing and business activities to tenants, reducing lead acquisition time and costs and increasing the likelihood of winning long-term satisfied tenants. .
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Perhaps the biggest impact technology will have on existing tenants is removing a point of friction during their working hours. The lobby experience has also been upgraded for your convenience. Apps such as HqO and access control system Swiftconnect allow people to enter buildings with their mobile phones. No security badge required. Mezheritskiy explains: Move from building to building and use your mobile phone to drive through turnstiles if you have access. It’s all about convenience and speed. “
To some, this may seem like an overkill of technology, but that lobby experience was the first impression of those back in the office, many of them before the pandemic began. I didn’t work for a company. Eliminating building access concerns is one less barrier for people to get back to the office. By making it easy for everyone to book meeting rooms, check in visitors, create service requests, and more, residents have more power over their workplaces and build teams By doing so, you can gain better insight into how to create a commute-worthy experience.
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